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60%
Reduction in development time
4X
Increase in design samples
2X
Increase in user testing
+ 300%
Productivity improvements
![](https://static.wixstatic.com/media/95fcd1_f579c8c3319545a1968c27a2bbdb1ee8~mv2.png/v1/crop/x_0,y_158,w_2930,h_1585/fill/w_980,h_530,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/hp_molded_fiber.png)
Packaging Made Better
In partnership with HP, Inc, we've revolutionized plastic-free packaging by leveraging an end-to-end automation pipeline and generative 3D modeling to greatly reduce production time, waste, and advance innovation in circular design and production.
![](https://static.wixstatic.com/media/d04c6a_e0d3dce92420432b85eba32f95d73b09~mv2.jpg/v1/fill/w_980,h_865,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/harrys-all.jpg)
The Modern Shave Experience
Working with Harry's, we've crafted unique grip textures for men's shaving equipment that are both functionally performant and visually distinct.
Consumer Product Creation Made Faster & Smarter: Launch Winning Products in Half the Time with Game-Changing Generative Design
Launch products, services, & experiences that defy conventions and disrupt markets.
Cultivate capabilities that empower your workforce and organization to thrive.
![](https://static.wixstatic.com/media/d04c6a_a645251914214cf29e1039ac5cdfda12~mv2.jpg/v1/crop/x_162,y_162,w_1275,h_690/fill/w_980,h_530,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/FA17_BB_NA_Hyperdunk_917726_002_Detail_OutsoleAngled_V2_native_1600.jpg)
Disruptive Design Meets Elevated Performance
Through our partnership with Nike, we have developed computational modeling methods that transform athlete data into performance features for cross-category products, redefining the future of footwear.
![](https://static.wixstatic.com/media/95fcd1_ea41db1fc46e42389c4a523e6dda120a~mv2.jpg/v1/crop/x_180,y_106,w_855,h_694/fill/w_805,h_653,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/Smith%20Optics.jpg)
A Precision Fit For Every Face
In collaboration with Smith Optics, we've pioneered the world's first custom-fit snow goggles by leveraging our advanced scan-to-fit 3D pipeline. Unmatched personalized comfort and performance, sustainably made for every individual.
Select Innovations
Insights
![](https://static.wixstatic.com/media/95fcd1_6cffb2febe8741fdb693d0e7b3dfd130~mv2.jpg/v1/crop/x_238,y_612,w_543,h_303/fill/w_652,h_364,al_c,lg_1,q_80,enc_auto/Firefly%20abstract%20white%20form%2C%20ephemeral%20and%20floating%2C%20round%2C%20translucent%2C%20transparent%2C%20ghos.jpg)
The power of AI lies not only in automating human tasks but also in augmenting them to build a better future.
Enhancing Collaboration with AI
![](https://static.wixstatic.com/media/95fcd1_a3607d52bfea43008d822306c43e9967~mv2.jpg/v1/crop/x_255,y_735,w_510,h_284/fill/w_714,h_398,al_c,lg_1,q_80,enc_auto/Firefly%20abstract%20white%20form%2C%20ephemeral%20and%20floating%2C%20spherical%2C%20translucent%2C%20transparent%2C%20.jpg)
Explore the latest advancements in NLP, how they've improved machine understanding of human language, and their applications in various industries.
The Evolution of Natural Language Understanding
![](https://static.wixstatic.com/media/95fcd1_707688841f384d168d1c738da7c14075~mv2.jpg/v1/crop/x_302,y_511,w_471,h_262/fill/w_659,h_367,al_c,lg_1,q_80,enc_auto/Firefly%20abstract%20white%20form%2C%20ephemeral%20and%20floating%2C%20translucent%2C%20transparent%2C%20ghost-like%2C.jpg)
Imagine a world where AI isn’t a competitor but a collaborator. At Mode Lab, we're designing the future with AI.
Unleashing Human Potential
Trusted by Leaders: Explore Our Valued Partnerships
At Mode Lab, we don't just build advanced technology, we co-create product futures. We're your full-stack innovation partner, unlocking groundbreaking product innovation for consumer packaged goods businesses. Join the future-forward movement. Let's innovate differently, together.
Recent News
Smith Launches Squad & Squad XL Imprint 3D Goggles
Smith Optics has launched the Squad & Squad XL snow goggles custom made to order using the latest Imprint 3D technology.
Ronnie Parsons Moderates Digital Design for Footwear Panel
Ronnie Parsons moderates a panel on the topic of digital design for product creation and manufacturing at the Footwearology Tech event in Portland, as part of the NW Materials Show.
Mode Lab Presents at SIGGRAPH '23
Evan Greenberg and Ronnie Parsons discuss the development of a scalable metamaterials pipeline in Houdini that accelerates the design, development, and analysis of architected metamaterials for advanced product design applications, from foam replacements to lightweight porous structures.
Ronnie Parsons Presents at CDFAM 2023
Ronnie Parsons presents at the Computational Design for Additive Manufacturing symposium in New York.
Harry's Launches Pride Shave Sets
Harry's has launched Pride shaving sets for Winston and Craft razors.
Smith Wins Times 2022 Best Invention Award
Smith Optics wins a Times Magazine Best Inventions of 2022 for the I/O Mag Imprint 3D Snow Goggle
HP Wins Gold LEAP Award
HP has won a Gold LEAP (Leadership in Engineering Achievement Program) award for its Molded Fiber Advanced Tooling Solution.
Nike's NYC House of Innovation Opens
With a name like “House of Innovation 000,” Nike NYC is a call to an origin, a center point for what a flagship store can be for its city. The sheer size of the building proves its power: the six stories (including a below-street-level floor) cover more than 68,000 square feet on the corner of Fifth Avenue and 52nd Street.
Nike Unveils 2016 Rio Olympics Innovations
Nike has also unveiled a new spiked shoe for Jamaican runner Shelly-Ann Fraser-Pryce, the Nike Zoom Superfly Elite.
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An innovation catalyst, fueled by human potential.
In today's fiercely competitive product development landscape, quickly bringing breakthrough ideas to market is mission-critical. However, limited resources, slow traditional methods, and a lack of data-driven insights often hold you back.
Mode Lab is your strategic innovation partner, empowering product creation teams like yours with cutting-edge generative design solutions that:
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Accelerate development cycles: Slash development time by 60%, iterate faster, and get products to market in record time.
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Spark unprecedented creativity: Explore vast design spaces, generate 4x more design samples, and push the boundaries of creativity.
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Boost user-centricity: Conduct twice the user research, gain deeper insights, and design products consumers truly love.
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Maximize efficiency: Unleash 300% productivity gains, optimize resource allocation, and reduce R&D costs by 40%.